Creating a course and products for passive income might not be the answer you’re looking for.

Passive income and “making money while you sleep” are sold to us everywhere online as the ultimate goal in your business and something we should aim for.

It’s become a bit of a fad – if you don’t have one, it’s easy to feel like you’re falling behind.

I’m here to tell you that it’s not the magic solution, it can actually do more harm than good, and there are other steps you can take in your business before giving into the course creation hype.

Creating a truly impactful, purpose-driven course takes time and money.

One major challenge is the trade-off: time spent developing a course can take you away from the core of your business, affecting your clients, and revenue, and leading to burnout and frustration.

While creating a course can be a smart move for some businesses, the key is in ensuring your processes and systems are set up to support you, and that you’re doing it because YOU want to, rather than because you feel like you have to.

If you’re thinking about creating a course purely for passive income, this episode will help you to question that thought process and decide if it’s really something that you need in your business.

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